OFFoff Open Air
- Medium: poster
- Dimensions: 594 x 420 mm
- Year: 2021
- Client: Art Cinema OFFoff
- In collaboration with: Mathieu Serruys
Art Cinema OFFoff is a Belgian platform for experimental film. This poster announces a double-bill event that took place in open air. The locations were rather specific and uncommon for a screening of experimental films: a 19th century public park and a romantic courtyard garden. The program was also linked to the locations, in order to create a summerly total experience, as all of the films in the program had parks, gardens or other outdoor locations as a central setting. We took this context as a premisse for the design of the poster, that we composed by use of a typeface (Hanol by Bouk Ra) that evoked the atmosphere of the locations, defined by their abundance of flowers, plants and 19th century garden decorations. OFFoff’s logotype was modified for the occasion, to blend in with the rest of the typography. Specific stills from the films were chosen to enhance the general mood.